Mission StatementDel Maguey is deeply dedicated to the biodiversity and rich cultural heritage of Oaxaca. The Single Village Bulletin will provide a first-hand look into the processes of Del Maguey and our commitment to leaving a positive impactful footprint in Oaxaca. Through interviews with palenqueros to videos of production to in-depth looks at our sustainability projects, the Bulletin will give you a clear understanding of Del Maguey's devotion to the cultures of Mexico, social responsibility, environmental responsibility and our core values.
Del Maguey Single Village Mezcal has always taken a back seat to the craft of the producers that Ron Cooper, the founder of Del Maguey Single Village Mezcal, met through sheer will, circumstance and providence in the rural and overwhelmingly currency poor but culture and resource rich communities of Oaxaca State.
These producers; their customs, their liquid art, their families, communities and surrounding environment are the driving force behind all that Del Maguey does.
For thousands of years, Zapotec, Mixe, and Mixtec Indians and their ancestors have lived in isolated parts of what is now Mexico, practicing their traditional life ways. One of those ancient traditions is to use the liquid extraction of the maguey plant to create an organic and culturally unique indigenous liquor. It’s place in indigenous history in the Americas is grounded in ceremony to celebrate and enhance unique Zapotec cultural experiences. It has always been rare, difficult to access, completely distinctive, and exceptional in character and culinary adventure. In sampling this traditional liquor, People are sharing a unique, ancient, and rare experience with these traditional Peoples and their biodynamic environment.
Ron Cooper, was gifted with the experience of sharing in this ancient custom with these traditional People as an artist exploring remote Indian villages decades ago. From these isolated regions he developed close and enduring relationships with traditional Zapotec Indian families that continued to practice their time honored life ways in a changing world. Ron knew that he had found treasure in these People, and in their continued mastery of the ancient practices of their ancestors.
Our desire through this medium is to provide a deeper level of education and transparency about how Del Maguey operates, the projects that we undertake, and relationships we foster to assure that the footprint we leave behind is a positive one.
Sustainability starts with the singular producer and their ability to capture flavors unique to their families and heritage. They are, after all, the latest link in a generational chain that reaches back hundreds of years. Their culture is special, beautiful and timeless. One of its rarest expressions is in their ceremonial liquor and its related arts.
If the producers are not inspired to continue their craft, then we have failed. If their sons and daughters are not inspired to participate in some way, whether through the heavy labor that mezcal production entails, as support for their family, or at times, the achievement of personal goals that were not possible as recently as one generation ago, then we have also erred.
The environmental ecosystem is another crucial aspect of sustainability. We are often asked about our reforestation programs, forward focused maguey -replanting projects, and our ability to navigate through the complicated agrarian systems in Mexico. Without sounding overly zealous or naïve, we will use this page to provide insights into how we operate in this space as a collective of single villages that export to the world at large. Now that mezcal is heralded as a cultural gem worth protecting, we have to be remain ahead of the curve in many areas. This means that now, more than ever we must continue to learn from and with our producers, their families and communities. Above all, we are drawn to this divine spirit as many other have been and will be in the future.
Maintaining this quality through environmental stewardship is the paramount endeavor of Del Maguey. Indian community lands and labor are used today in the same time honored soils and using the same waters, woods, and techniques, as has been done for hundreds of years to continue to produce this authentic, rare, and finest of American liquors.
Once Ron developed a system to assure that taste quality and upward social mobility were staples of our mission, we have turned our gaze to other areas in which we can potentially be of service. Education, technology, access to basic needs and healthy ecosystems help define Del Maguey’s core values. Without these core values, built and fostered over twenty years of bonds with our producing partners, we would not have been able to send our roots deep, through minerals and rock and silt to survive like the almighty and sacred maguey.
Rather than seeking to exploit and industrialize these traditional masters of their vintages, Ron sought to share and develop opportunity for these Peoples to bring unique aspects of their ancient culture to the world.
Through the stories that follow we will delve into the projects that we undertake, the consciousness of action that embodies these principles, and the humble reality of an oft-quoted Oaxacan dicho, that “nadie es perfecto” If we set our roots and focus in motion we will always be able to maintain quality while supporting, and learning from the twelve (and counting) communities that we work with to bring the world Del Maguey Single Village Mezcal.