Del Maguey Agave Sustainability Management Programs

June 1st, 2020

Agave Management Initiatives

Environmental responsibility is one of the central tenets that anchors our impact philosophy.

Del Maguey and its mezcal producing partners participate in a variety of agave management initiatives. Each program is unique to the needs of  environmental stewardship to meet growing market demand.

Agave Espadin

Agave Espadin field (A. angustifolia Haw.) with flowering stalks, or quiotes

Agave Espadin (A. angustifolia Haw.) is the primary cultivated agave used in the mezcal industry and the Del Maguey portfolio. These agaves reproduce in three ways. Genetically diverse plants are reproduced sexually through seed pollination, via pollinators such as bees, hummingbirds, moths, bats, and opossums. Genetic clones of the mother plant reproduce asexually through rhizomes and bulbils. Rhizomes are underground offshoots that grow beside the mother plant and bulbils (pods) form on the flowering stalk of the quiote at the end of the plant’s life cycle. 

Del Maguey producers and agronomists utilize all three reproduction methods to ensure genetic diversity and effective plantation management of Agave Espadin.

Agave Espadin with rhizome offshoots (hijuelos)

Wild Agave Management in Del Maguey Producing Villages

For agave that grows in the wild there are a number of different strategies employed for sustainable agave management.

Each producer within their community has to abide by local governance policies regarding their wild agave populations.

Wild Agave Jabalí (A. convallis) and its flowering stalk (quiote)

For example, in the communities of Santo Domingo Albarradas and Santa Maria Albarradas the local municipality has a strict policy that locally harvested agave must be transformed into mezcal in the village. This implies that outside parties cannot purchase agave directly for production in other areas of the state. The producers inform Del Maguey what their annual allotment of each agave will be and this dictates the maximum production of that varietal for the year. For generations, this is how the natural resource has been successfully managed.

Producer grown Agave Arroqueño (A. Americana var. Oaxacensis) field

Other producers, in San Luis del Rio, San Jose Rio Minas, San Pedro Teozacoalco and Santa Catarina Minas have their own nurseries where they cultivate wild agave expressions from seed.

Wild Agave and Tree Nursery in Teotitlan del Valle

Wild agave and tree nursery, Teotitlan del Valle

Del Maguey is also working with local communities to have greater nursery infrastructure to grow plants from seed. In 2019, Del Maguey built a nursery in Teotitlan del Valle, where our bottling bodega and offices are located, in support of our sustainability strategies. This nursery is growing wild agave and trees from seed as part of its overall reforestation program. The nursery has a local water source and the water is distributed to the plants via solar energy water pump. Currently, Tobala, Tepeztate, Cuishe, and Espadin are being cultivated along with the trees, Guamuchil, and Red Oak.

Agave Tobala (A. potatorum) growing from seed, Teotitlan del Valle

In 2020, we delivered thousands of Tobala, Tepeztate, Madrecuishe, and Jabali seeds that are now being germinated in these nurseries.

In 2021  we will replant these saplings, first in controlled environments if they need to grow an additional year, and then in the local communities who participate in this reforestation program.

By definition, these plants are semi-wild due to the human intervention in their development. But since the survival rate of seeds grown to full maturity in the wild is not very high, 2,000:1 or so, programs like this are meant to support the rate of survival from seed to full plant maturity in their natural and wild ecosystems.

From well-planned maguey cultivation strategies to reforestation projects that address ecosystems and wild agave, our environmental mission focuses on leaving a positive, impactful footprint in the majestic Oaxacan terrain.


Zapotec Talking Dictionary

April 30th, 2020

The following post is a recap of the Del Maguey fundraising project associated with the limited edition release of Chichicapa Boca del Cerro. 

Zapotec Talking Dictionary Platform

Oaxaca, Mexico has a rich linguistic and cultural diversity, with 16 different indigenous language families and more than 50 different languages, a large part of which is at serious risk of disappearance. Recently, new generations access to the internet is giving presence to indigenous languages ​​in digital spaces as part of the linguistic resistance in these communities. Access to the internet has provided a legitimate platform for these languages to be documented, shared and uploaded, which offers an authentic place to write these languages ​​and resists the predominance of colonial languages ​​in digital media.

The most common indigenous language spoken in Oaxaca’s mezcal producing regions is Zapotec.

In 2019 Del Maguey Single Village Mezcal committed $23,000 USD, raised through Chichicapa Boca del Cerro Mezcal Limited Edition to participate with Swarthmore College in their renowned Talking Dictionary Program, whose previous work with Zapotec can be found here: (

A talking dictionary is an online multimedia resource (audio, video, photo, text, maps) that is constantly expanding. It is created by the community, owned by the community, and completely attributed by name to all contributors.

Spearheaded by Gabriel Bonfanti the Director of Sustainability for Del Maguey, the project will be a collaboration between the Village of San Balthazar Chichicapam and Dr. Kate Riestenberg, a linguist and specialist in the revitalization of Zapotec languages. The International Community Foundation (San Diego) and the Fundación Comunitario Oaxaca (Oaxacan Community Foundation) will handle donations and help administer the project on the ground.

Indigenous Language Revitalization

Talking dictionaries support language revitalization efforts in several ways. First, the dictionary offers a freely accessible collection of any aspect of the language that is important to the community. This is urgent, because the number of speakers of indigenous languages ​​in almost all the indigenous communities of Oaxaca is decreasing. Even when there are still speakers, specialized knowledge integrated with the language can be lost first, for example terminology related to traditional dances or medicinal uses of plants. The talking dictionaries also serve as a didactic material for languages ​​that do not have many pedagogical resources.

Generational Knowledge

Creating a talking dictionary can offer an authentic ‘pretext’ for writing the language. This helps break the possible vicious circle in which poorly written languages ​​are found: writers (potentially) hesitate to write in a language that has few readers and, at the same time, many speakers hesitate to learn to read a language in which there is nothing to read (Lillehaugen 2016).

The challenges presented by this type of project include how to organize digital archives, how to work in a systematic way, how to make decisions about language writing, and how to maintain long-term digital collections. Dr. Riestenberg and Swarthmore College,  in collaboration with Del Maguey, will help address these challenges, because they are trained in the development of alphabets, bring the experience of having established talking dictionaries in other communities in the region, and commit to maintaining the sites on the internet in the long term, with all copyrights always belonging to the community.



15% of the donated funds have been earmarked for administrative purposes and project execution from the partnering NGO’s

25% is for specialists stipends, travel and lodging costs

10% is for food

15% is for transportation

15% is for technology goods

20% is for project continuation over the course of 2020-2021

The Future

Following Chichicapa, Del Maguey will continue to implement the Talking Dictionary with the intention to expand this program in other Del Maguey Mezcal producing villages.


Please follow along as we publish our progress and developments.

If you wish to donate to this project please visit this link at the International Community Foundation and find the Del Maguey sub-fund for Fundación Comunitario Oaxaca. Thank you very much!




Oaxaca Impact-Limited Edition Bottling Projects

March 30th, 2020

Limited Edition Bottle- Del Maguey Chichicapa Boca del Cerro

In the spring of 2005, Del Maguey founder Ron Cooper and local farmers planted a hectare of young espadin in Teotitlan del Valle. Placed on ancient terraces at the step of the Zapotec village’s sacred mountain, Quie Guia Betz, or Cerro Picacho, the terraces were named Ru’u Dain in Zapotec, or Mouth of the Mountain in English, and Boca del Cerro in Castellano. In exchange for renting the land and providing the raw materials, Ron would control 50% of harvest when plants matured, and the farmers the other 50%.

Boca del Cerro, Teotitlan del Valle

Over the next ten years, the maguey espadin grew slowly, suffocated by weeds as the farmers outright neglected their care.

Compared to how espadin hearts generally develop, these did not grow to even a quarter of their average size, but their root system flourished, benefiting immensely from the long fallow soil.

When Del Maguey producer Faustino Garcia Vasquez in San Balthazar Chichicapam took a look at them he informed Ron he could make a fine mezcal with these small hearts.

Ron Cooper and Faustino Garcia Vasquez at Boca del Cerro

True to the original 50-50 accord, Ron split the harvest with the farmer, and Faustino and son Maximino converted the entire hectare into about 800 liters of what soon became known as Del Maguey Chichicapa Boca del Cerro.

Maximino Garcia at Boca del Cerro

Boca del Cerro (BdC) is a wonderfully complex expression and does not taste like any other Espadin Faustino had previously made. Although it certainly exhibits his signature central valley style of quality and careful craftsmanship, it also exudes the struggle of the unkempt magueyes survival and the dry but complex terroir of Teotitlan and the Boca del Cerro climate and soil.

Limited Edition Release

In 2019, BdC was exported to the U.S. as a limited edition expression, in which 33% of the proceeds from the export sale would be channeled into a community and charity of Del Maguey’s choosing.

Boca del Cerro can still be purchased in the continental US. By supporting projects like these, it will help us to roll out more like- minded initiatives in the future.

Boca de Cerro Limited Edition

As of February 2020, Del Maguey has raised US $23,000.

Our intention is to demonstrate transparency to our consumers as well as to all partners, participants and beneficiaries of the outlined proposal about plans, progress, even pratfalls so that mistakes are not duplicated in the future.

In the next blog post, we will describe the project and it’s current developments.



Reforestation Efforts in Oaxaca

November 15th, 2019


Since 2015, increased rates of deforestation have been reported in Oaxaca, rates generally attributed to 1) Mining 2) Agriculture 3) Livestock 4) Forest fires 5) Plagues and 6) Illegal logging.

Oaxacan Tropical Forests

Rich Biodiversity

Oaxaca is covered with dense forests and has some of the highest biodiversity levels of any state in Mexico. Some local communities have begun to develop sustainable forestry practices around Oaxaca. Supporting improved efforts to develop these practices with local communities is where Del Maguey is focusing its energy.

Jose Martinez planting trees


Mezcal producing regions are not always located in agave growing regions, which are not always located in timber growing regions. Nonetheless, thanks to mezcal’s global success, these regions are inextricably linked together. As a result, it is important for local and regional communities, businesses and governments to work together in managing natural resources in Oaxaca.

Land Rights

Following sweeping agrarian land reforms in the Mexican Revolution, Mongabay, an Environmental News Organization, reports that presently:

“Seventy-eight percent of Oaxaca is held under communal land tenure, whose communities have the legal right to decide land uses within their community. However, this right is limited as the federal government holds the mineral rights to the land and the right to regulate timber extraction.”

This unique condition in Mexico and Oaxaca makes it imperative to work at the local level on a community by community basis.

Del Maguey Reforestation

Del Maguey counts as part of its sustainability team in Mexico, Elvia Del Refugio Vasquez, a forestry professor and apiarist and Jose Mendoza Martinez, a Naturalist who manages Del Maguey’s nursery program along with Elvia. Elvia and Jose’s passion for environmental conservation reflects Del Maguey’s values and interests.

Pilot Program

In September 2019, in collaboration with Del Maguey Maestro Mezcalero Luis Carlos Jr, Sustainability Director Gabe Bonfanti, Jose, Elvia, and three of Elvia’s forestry program students planted 500+ trees on land near the mezcal producing village of Santa Catarina Minas. They planted tree species that palenqueros/mezcaleros employ in their roasts due to their unique reproduction methods and/or growth patterns. These are huamuchil, guaje, and encino. The timing coincided with the onset of a late rainy season, and nearly all of the trees have survived.

It is time for a mezcal!

The Future

Del Maguey’s goal is to plant thousands of trees, either directly or in collaboration with other like minded communities, businesses or programs.

In the pilot program DM organized and financed this effort in support of its sapling nursery, and the trees’ transplantation to deforested grazing land.

Our plan is to continue to support similar efforts across Oaxaca’s diverse landscapes; working with local communities to identify and plant the right type of saplings in deforested areas.

This plan will also include working with the Forestry University in Oaxaca, CEFCOR, el Centro de Educación y Capacitación Forestal to provide sapling grants, that we can transplant to bare zones.

Additionally this program will be open to our many friends in the bartender community around the world to participate and volunteer in planting trees with us and the local communities.

Volunteering is a major aspect of successful planting missions!

We are excited to continue reporting each year about new reforestation projects.









Increased Food Security in Del Maguey Producing Villages

September 3rd, 2019

Don Espiridion Morales Luis

Del Maguey has taken the lead with Heifer Project International and The Pernod Ricard Foundation to extend a program named Replicando Oportunidades (Replicating Opportunities) in Del Maguey producing villages. The Replicating Opportunities project seeks “the economic and social improvement of the mezcal producing families of Oaxaca, from production, income diversification and the sustainable use of the maguey within the value chain.” The program, which began in 2016, has produced positive outcomes in the village of Sta. Ana del Rio, Oaxaca, including, but not limited to, agroecological management, food security and nutrition.

Del Maguey invited Heifer International to replicate one specific program campaign focused on food security in the villages of Santo Domingo Albarradas and Sta. Maria Albarradas. Del Maguey and Heifer International presented the program to the local municipalities and received approval to move ahead with a program that brought free range chickens, their associated infrastructure and requisite training model to over twenty families in the two small villages.

Chickens and children in Sto. Domingo Albarradas

Egg Laying Hens and Infrastructure

Over the course of three months, the families received training from Heifer’s Guilibaldo Garcia in the basic handling of posture birds. The training included oversight of the design and construction of the chicken coop (minimum space 4 chickens/ m2), the equipment necessary for the chicken coop; drinking fountains, feeders, nests, hangers, windbreak curtains, and training in what kind of feed to use and how the savings would benefit each family over the egg laying span of the chickens (about 1.5 years).

Each family received twelve chickens and within three months every chicken began laying multiple eggs per day. The families were thrilled.

Chicken exchange in Sto. Domingo Albarradas

Pay it Forward/Pase en Cadena

A strong precept of Heifer’s principles that align with Del Maguey’s values is the idea that families who benefit from these programs are expected to pay it forward to other families.

In the case of the chickens, families came from different villages who have participated in the Replicating Opportunities Program; Sta. Ana del Rio, San Lorenzo Albarradas and Union Zapata.

Egg Laying Hens Delivered in Sta. Maria Albarradas

When there are other families who have been identified within this program who need chickens to start their own coop, the families who received the chickens pictured will also pay it forward, in different Oaxacan villages.

We are happy to report that this particular campaign has been a success!





April 9th, 2019

Sustainable Expansion of Paciano Cruz Nolasco’s Palenque, San Luis del Rio, Oaxaca

At any palenque you are likely to see piles of bagazo, the fibers left over after both fermentation and distillation.  In reasonable quantities the vinaza (liquid by-product) and bagazo, if cooled and separated, can both serve useful purposes.  The bagazo can be used as or converted into feed, fertilizer, mulch, or compost.  Certain local vegetation also naturally neutralizes and even utilizes vinaza as organic nutrients.  But as demand and production increases so does the amount of vinaza and bagazo.  Despite the current lack of government oversight in this area, we, as some others do, feel it is our responsibility to figure out how to meet demand while managing our waste naturally, organically and sustainably.

Sustainable Solutions in San Luis del Rio

In 2018, we began working with Alejandro Montes Gonzalez and his company COAA, who have advanced experience in the formulation and resistance testing of compacted earth construction.  In the case of Mezcal, Alejandro studied and assisted with the traditional adobe making techniques in Santa Catarina Minas with Graciela Angeles of Real Minero that utilizes earth, bagazo and vinaza.   He also collaborated with the forward-thinking team at Sombra Mezcal to offset much of their by-product generation with a novel assembly line of adobe brick production that benefits communities in the Mixe, Santiago Matatlan and other communities in Oaxaca. This is an amazing program, and it is functioning quite well with the different brands around Matatlan who are participating.

Bagazo Management

Del Maguey needed to implement a different system in San Luis del Rio due to its remote location and limitations on the banks of the Rio Hormiga Colorada River.

Making New Land

The answer, thankfully, came from Ron Cooper, who said, “Why don’t we just build new land?” We just had to find a method that was economically and sustainably feasible.

The first iteration of new land construction in San Luis del Rio created an extension of the Palenque that measured 4.5 m in height x 16 m in length and 9 m wide. Using a formula based on the principle of 30% vinaza, 30% bagazo, 30% earth, and 10% lime, Alejandro and COAA began work on an enclosed structure that was filled with this material, a material that when tested in earthquake conditions, is more resistant than many other building materials, including cement and concrete.

This extension to Paciano’s palenque incorporated over 100 tons of bagazo, 150,000 liters of vinaza and 60 tons of earth set between prefabricated concrete walls and columns.

We sponsored a scholarship for Alejandro to continue his studies at ETH Zurich in Switzerland, where sustainable compact earth construction is a vanguard approach to land development.

In the meantime, Del Maguey has continued to build new land.  Since July 2018, Del Maguey has incorporated 600 + tons of bagazo and 500,000+ liters of vinaza in this project. It has effectively created a large patio that will act as a petri dish for phyto-remediation projects, a river causeway, and the base on which another vinaza neutralizing project is underway. These combined projects will occupy all of Del Maguey’s by-product generation for years to come.

Gravity Fed Filtration + New Land

Gravity Fed Filtration

An important part of the process of neutralizing the vinazas before they can be used is regulating their pH.  Alejandro helped design a simple and effective gravity fed filtration system to decant bagazo fiber and sediment from vinaza liquid.  As the vinaza decants, it cools. This regulates the pH level of vinazas which is one of the most harmful aspects of releasing this organic by-product into waterways. The gravity-fed system ends in large 25,000 liter cisterns, where the liquid continues to cool.  Step by step, we are constantly improving our methods to neutralize contaminating effects of this organic by-product.

Mezcal Es Vida

The Future

We are very happy and proud to share with you the work we have done with Paciano over the past few years in San Luis del Rio.  We are excited to be working with forward-thinking scientists, engineers and producers who are constantly striving to improve our practices while not compromising the tradition and culture of Mezcal.  We will continue to actively pursue opportunities to use our waste in ways that will be beneficial to our producers and the communities we touch and we will continue to update the blog with our progress along the way.





April 5th, 2019

San Luis del Rio, Oaxaca

In November of 2016 Del Maguey broke ground on a project to scale Paciano Cruz Nolasco’s palenque in San Luis del Rio without compromising the traditional methods of production.  Throughout this project we have collaborated with Paciano and his family, scientists, engineers and architects in order to develop a facility that maintains the artisanal methods of making Mezcal while incorporating aspects of modern technology to render the operation sustainable and environmentally friendly.

Underground Roasting Pit/Horno

Our first challenge was to meet a growing demand for Vida while maintaining the cornerstones of traditional Mezcal production.  For Del Maguey that means being mindful of the following aspects of production:

  • Sustainable planting, growing and hand-harvesting only completely ripe magueys
  • Roasting the maguey in a conical, earthen horno on heated stones fired by wood
  • Ambient natural fermentation in open top wooden tinas using only local yeasts with no inoculation or additives to enhance the process
  • Distillation by hand including agave fibers in small, direct fire alembic stills


In order to scale in an artisanal manner we have replicated production by increasing infrastructure.   At the completion of this latest project Paciano’s palenque in San Luis del Rio will have a total of four hornos (roasting pits), three electric molinos, 92  wooden open-top fermenters, and 18 small, 300L copper alembic stills.


For those who are fans of Paciano you will notice that with the completion of this project San Luis del Rio will be using electric molinos.  As we began to scale, simple computing showed us that in order to meet the growing demands for VIDA we would need dozens of horses as well as dozens of workers for their care.  Several years ago the Mexican government issued gas powered desgarradoras (shredders) to minimize this labor-intensive work.  While functional and well within the norma for artisanal Mezcal production, we wanted to keep moving towards a more environmentally friendly solution.

Working with engineers, we set our sights on creating an energy efficient, clean air electric molino as an alternative to gas-powered motors and overworked horses. In addition to preventing the release of fluorocarbons, early results indicate that they may also increase yields from the maguey, decreasing the amount of raw material needed for each liter of Mezcal and lessening the stress on the burgeoning demand for agave.


April 1st, 2019


Thank you so much.

We at Del Maguey are deeply honored and humbled by the overwhelming acceptance and appreciation of Mezcal VIDA by the trade since we first brought this liquid art to the world in 2010.

Ron Cooper founded Del Maguey in 1995, at least a decade before the beginning of the Mezcal Renaissance we are living in now.  Since the beginning we have been dedicated to preserving the ancient culture of Mezcal by protecting the traditional methods of production that have been passed down generationally for centuries. We remain committed to making each Del Maguey Single Village Mezcal by hand in the traditional way.

Don Paciano Cruz Nolasco

In 2006, Paciano Cruz Nolasco took a trip to Chicago with Ron and while there, they visited Paciano’s son, Marcos, who was working in Indiana.  Although Del Maguey had been around for over ten years, at that time only a few discerning members of the trade had come to appreciate the craft of the Del Maguey producers.  While traveling, Paciano astutely recognized that the 45+ ABV was still too strong for much of the U.S. palate and suggested the development of a lower proof traditional Mezcal to introduce the beauty of the category to a wider American market.  Our mission was to produce a handcrafted Mezcal using artisanal production methods that bartenders could sip, savor and enjoy in a copita, but could also be used in cocktails.  What we didn’t know was that the success of this Mezcal mission would also result in economic influx and employment in San Luis del Rio that would diminish the need for community members to cross the border in search of economic opportunities as Marcos had done.

Marcos Cruz Mendez

This user-friendly Mezcal we were seeking had to be true Mezcal, made traditionally, and had to represent the core values of Del Maguey.  Paciano spent the next few years developing what would become Vida, a Single Village Mezcal full of flavor and acidity that is distilled to lower proof without compromising his art or traditional practices.

When Vida was launched in 2010, there were only a few of us out there trying to get people to embrace handcrafted Mezcal.  Today Mezcal is reaching an ever-growing group of consumers beyond the bartenders, chefs and sommeliers who embraced this spirit years ago. If you trace the history of the growth of Mezcal globally, all roads take you to Paciano, the village of San Luis Del Río, and ultimately the launch of VIDA. It was VIDA that made Mezcal accessible, gave bartenders their chance to feature Mezcal in affordable cocktails, and led to Mezcal becoming popular enough to be acknowledged by the trade as its own category.

As the interest in Vida spread, we knew that changes would have to be made in order to scale up the production to meet its growing popularity.  At the same time we remained deeply committed to maintaining quality, embracing the inherent flavors of Single Village artisanal Mezcal, and honoring the traditional methods of production and the hand of the maker, Paciano.  Even as we fostered organic and sustainable growth, this growth created new challenges and dynamics to scale responsibly with conscious environmental stewardship.

Inauguration of Paciano’s New Palenque 10 March 2018

Over the next several blog posts we will be sharing our journey with you.  There have been challenges and frustrations and ever-expanding timelines along the way, but through our work with Paciano, Marcos and their family as well as talented scientists, academics, and engineers we have built a Palenque that is respectful of the tradition, heritage and culture of Mezcal production while addressing the sustainability issues being faced in the growing category of Mezcal.  We are excited to share with you the results of our nine-year trek.


Communications Tower in San Luis del Rio, Oaxaca

December 11th, 2018

Communications 101

Communications with the outside world in the small maguey growing and mezcal producing community of San Luis del Rio, Oaxaca have developed at their own pace. The first telephone line was installed in one location in the village around fifteen years ago. Anyone calling for one of the pueblo’s five hundred inhabitants would call this line. The responder would take a message and ask the caller to call back in fifteen or twenty minutes. The message would then be broadcast over the village megaphone, still a staple in this, and many other Zapotec and remote villages, with ejidal or land grant privileges.

The scratchy mega phone would announce that Don or Doña (insert name here) had a phone call and if they were hearing this, could they please come to the little house, or caseta, to wait for the caller to make their second, or third, or fourth attempt at the connection.


Above: The village megaphone playing music for Asunciona, Paciano’s wife, at the crack of dawn on her birthday.

Communications 201

Satellite television arrived before most homes could be outfitted with their own private landline. Even still, the private lines did not have Oaxacan area codes, tapping into a system fraught with fallibility. Del Maguey’s producing partners, the family of Paciano Cruz Nolasco, went through five different phone numbers and landline variations between 2014-2018.

Nariz a Nariz

The beauty of this pockmarked version of progress entailed that all real interactions had to be done in person, or nariz a nariz (nose to nose) as Ron Cooper, Del Maguey Founder and Keeper of the Customs frequently adages.

View from Hill where communications tower is installed.

Yet San Luis del Rio is not particularly close to what some might like to call “the action.” As the roadways have steadily improved over time, it remains a two and a half hour drive from Oaxaca de Juarez, and two hours between the Del Maguey bottling bodega in Teotitlan del Valle.

Townspeople intent on conducting their maguey cultivation or mezcal production businesses via cellular networks could catch their first whiff of a signal in the town of Totalapam, one hour from San Luis del Rio towards Oaxaca, or in the maguey growing community of Soledad Salinas, another hour in the other direction, towards the Mexican Isthmus.

Communications 301

As far as internet goes, the story remained the same, with brief glimmers of a breakthrough into the breathtakingly gorgeous, and signal stopping valley leading to the town. In 2017, one family managed to install a basic satellite internet system in their home. They would sell fichas, or time chips to those patient enough to wait ten or twenty minutes to pull up their email or Facebook account.

If there is line of sight between the tower and a home/palenque, it is possible to transmit wifi at speeds up to 5MB/s

As a result, Del Maguey’s team in Mexico has spent the last few years exploring various options to learn if there were any viable technologies available to bring either telecommunications or a dependable internet service to the village.

In Teotitlan del Valle, we found success bringing competition to that village in order to convince the national communications giant that these villages deserve improved infrastructure and customer service.

Skynet-No not that one

After enough research and budgeting, we received the news from Sky Net, a rural internet provider in Oaxaca, that it would be possible to install a tower to tower radio wave signal in San Luis del Rio.

A handful of other providers had always told us that yes, it would be possible to install this type of system in the village, but due to the outlay of the valley, we would most likely have to install a series of towers, at quite a high cost, in order to deliver the signal there.

With Skynet, they explained that with one well positioned tower near the Oaxaca-Veracruz border, there was an opening created by the dip in the rolling hills above San Luis del Rio.

Installing a Signal

We set out one morning in August 2018 with machetes in hand, and made our way to the top of the hill where the receiving signal tower could be installed. It took us about three hours clawing and chopping through under and over brush, but we found the ideal spot for the tower.

From there, everything moved extremely fast. Del Maguey was already happily committed to paying the installation costs for the first twenty families who wanted internet.

Getting the tower ready. Burro looking on!

The tower was installed within two weeks, and the twenty homes (including the DM Palenque) all had internet signal before the end of August. Not only that, because no telecommunications companies are working in the area, each house now has an outside line that allows them to make any phone call across North America, for free, for five minutes. Then the connection is stopped and they simply have to call back again, if need be. A lot of important conversations can be had in five minutes. Add in Whatsapp, and wifi messaging, and San Luis del Rio has access to nearly every medium afforded the rest of the state.

Communications 401

Reception dish in SLR palenque

After a couple months of observation, the installation appears to be a success. There was always some hesitation thinking of certain negative circumstances that come with more accessibility to any kind of information, but that preoccupation has been short lived.

Access to education and information is a basic human right, one that has been denied or seriously impeded in many Oaxacan communities over time.

View of hill with tower + another receptor installation/SLR Palenque

As a result, we are happy to have accomplished this task from the purview of social sustainability, and are looking forward to continue reporting on various other projects that are underway.


Preserving Del Maguey Traditions

August 27th, 2018

Norma Oficial Mexicana 070

NOM 070

In April, 2017, the Consejo Regulador de Mezcal (CRM) implemented the first revision of the Norma Oficial Mexicana 070 (NOM 070) since the inception of the Denomination of Origin of Mezcal in 1995.  NOM 070 provides the compulsory standards and regulations for the category of Mezcal and since 1995 this NOM was strikingly similar to NOM 006, the equivalent regulation for the category of Tequila.  The revisions to NOM 070 were first proposed in 2015 and the goal was to create a Norma created specifically for the category of Mezcal that would protect the producers while providing category designations and labeling requirements that would make information more readily available to the consumer.  The announcement of the proposed revisions was then followed by a period of discussion during which there were a series of meetings that provided producers throughout the DO an opportunity to offer opinions and feedback about the proposed revisions.  During this time traditional mezcal producers, including the producers of Del Maguey, organized and advocated for modifications to the proposed revisions that would protect the culture of artesanal mezcal.  This organization of mezcaleros successfully advocated for the removal of restrictions on the levels of acidity, the backbone in the spirit of Mezcal.   However, at the same time, lesser-known amendments were made to NOM 070 that are affecting artesanal producers throughout the Denomination of Origin of Mezcal.  As a result of these amendments, over the next few months you will see an increase in the ABV of some expressions of Del Maguey and we would like to explain why.

The revision of NOM 070 resulted in new restrictions on the levels of furfural and methanol in Mezcal.  Furfural and methanol contribute to the flavors and textures that we have all grown to love in traditional Mezcal.  They are necessary and essential components of this beloved beverage.

Chemical components in Furfural and Methanol

Furfural is an organic compound that occurs during traditional heat treatments such as cooking, canning and jarring.  During the distillation of Mezcal, furfural appears towards the colas, or tails.  Previously the CRM did not regulate this compound and the TTB (Alcohol and Tax Tobacco and Trade Bureau) and FDA (Food and Drug Administration) place no limitations on levels of furfural.  Methanol is an alcohol that is derived from pectin and fructan, two components that occur naturally in agave. The new restrictions that have been placed on methanol by the CRM are significantly lower than the restrictions that are in place through the TTB and the FDA.

Del Maguey had a few options to consider in order to be compliant with the new restrictions.  The most common and easiest way to reduce furfural and methanol is to proof your mezcal with water.  None of the Del Maguey producers have ever added water to their mezcal post distillation.  Instead the bottling proof of our mezcals is obtained through a combination of the heart of the run and the first part of the colas (tails) where furfural and methanol are most prevalent.  Del Maguey is a company committed to preserving traditional production practices thus to consider the addition of water to any of our mezcals is not a viable possibility for our organization.

Other Alternatives

Other alternatives for compliance would require manipulating fermentation through the addition of nutrients or inoculation with proprietary yeast strains.  The Del Maguey producers are committed to open-air fermentation using ambient yeasts, so this too was not an option.

After months of investigations, the answer that would allow for us to maintain the integrity of the traditional processes of our producers while being compliant with the new regulations of the CRM is to raise the proof of a few Del Maguey expressions. By raising the proof we will be minimizing the use of colas that will enable us to meet the new requirements in regards to methanol and furfural while still maintaining the traditional processes of our producers.

New ABV’s

You will begin to see a few Del Maguey expressions with a new ABV in the coming weeks.   The first will be Chichicapa which will now be at 48%.  The flavors you love will still be intact in each expression but expect a richer mouth-feel and texture.  The Chichicapa you have been enjoying until now had been certified previous to the changes in NOM 070 and was in full compliance with the CRM.

Even as we make adjustments in order to comply with the Consejo, we are dedicated to bringing you mezcals of the highest quality steeped in history and tradition.  We look forward to continuing to work with fellow producers within the DO to advocate for Normas that protect traditional mezcal.

If you have any questions about the choices we have made or the changes that will be taking place, please feel free to email Misty Kalkofen at and Steve Olson at